PRESS RELEASE: The Christmas Project: Americus Builder’s Self-Propelled Sleighs Bringing Holiday Cheer Statewide ​

Americus, GA — Christmas magic is being built right here in Sumter County, where local resident Michael C. Luke has transformed his workshop into a construction hub for custom, professional-grade sleighs. ​The project began two years ago with an initial build that didn't quite take off, but Luke's vision and perseverance led to the creation of a new, refined sleigh this year. 

This latest creation is the breakthrough: it is elf-driven—meaning it is self-propelled and drives itself, making it one of the most unique and sought-after holiday attractions in the state, with frequent bookings all over Georgia this season. ​The biggest innovation in this second build is that it doesn't need to be pulled by a vehicle; it is a self-propelled unit designed for easy use and mobility at events. The custom design features lights, music, and sounds, and this technological innovation has led to overwhelming demand. ​

"After the first one, I knew I had to build something truly special. Making it a self-propelled unit—an 'elf-driven' sleigh—made all the difference," says Luke. "The demand this year is incredible, and the sleigh is booked frequently throughout the season for appearances all across Georgia. God has truly blessed me." ​

While the sleigh is traveling, the work remains rooted in Americus. This ongoing project showcases the kind of unique craftsmanship and local engineering being done by small builders in the area. Luke already has plans to steady improve the sleigh for the next holiday season. ​

To find out where one of Michael C. Luke's custom sleighs will be appearing next, or to inquire about a rental for festivals, parties, or parades, please contact 229-815-0881 or visit www.facebook.com/michaelcluke.