PRESS RELEASE: Explore Gwinnett Unveils “The Cloud That Dreamed of a Lake” at Peachtree Corners Town Center

Site-Specific Light Installation by Atlanta Artist Eddie Farr Now on Display Through November 7, 2025

GWINNETT COUNTY, Ga. (October 9, 2025) – Explore Gwinnett, the official tourism organization of Gwinnett County, is thrilled to present a new public art installation, The Cloud That Dreamed of a Lake, by Atlanta-based artist Eddie Farr. Presented in conjunction with the ninth annual ARTober Gwinnett, a monthlong celebration of arts, culture and community, the installation is now on display at Peachtree Corners Town Center throughNovember 7, 2025.

“We are beyond excited to present the Peachtree Corners Town Center public art installation,” said Lisa Anders, chief operating officer of Explore Gwinnett Tourism and Film. “Town Center, with its busy event schedule, welcoming greenspace and high-tech vibe, was a natural fit for our Atlanta-based artist Eddie Farr, whose work focuses on physical and digital technology — perfect synergy with the city’s high-tech brand and reputation.”

Inspired by vibrant sunsets that emerge after a rainstorm, The Cloud That Dreamed of a Lake is a site-specific public light installation. Suspended between the awnings at Peachtree Corners Town Center, an inverted cloud hangs as if caught in reflection. Radiating in coordination with Gwinnett County’s sunsets, golden hues fade into sunset colors before vanishing into night. As darkness deepens, the moon and stars emerge across its surface and slowly dim, as if drifting clouds eclipse the light.

“The idea for the work came from a memory of a cloud reflected in a lake at sunset while I was in residence at Hambidge,” said Farr. “After a rainstorm, the clouds broke just as the sun was setting, and the pond came alive with golden-pink light. Interpreting that image of a reflected cloud at sunset felt like a fun way to reimagine what a sunset could look like.”

From our very first conversation with Explore Gwinnett, we knew this would be a special project. Eddie’s sculpture is a stunning tribute to the world around us and a reflection of what makes our shared spaces truly meaningful,” said Abigail Justman, project director at Dashboard. “It’s only fitting that it finds its home in a park as beautiful as Peachtree Corners. We are so grateful to Explore Gwinnett and Peachtree Corners for giving us the opportunity to bring a new site-specific work to this space.”

The Cloud That Dreamed of a Lake is produced by Dashboard and presented by Explore Gwinnett.

For more information on The Cloud That Dreamed of a Lake, visit Dashboard.US/Cloud. For more information on ARTober Gwinnett, visit ExploreGwinnett.org/ARTober.

For details on Explore Gwinnett, visit ExploreGwinnett.org. Stay up-to-date on the latest news by following @ExploreGwinnett on Instagram or ExploreGwinnett on Facebook.

About Explore Gwinnett:

Explore Gwinnett serves as the official tourism organization of Gwinnett County, which consists of 17 suburban cities northeast of Downtown Atlanta. Its mission is to drive economic impact and position the county as a premier tourism destination by supporting more than 100 hotels and generating over $1 billion in annual visitor expenditures.

Gwinnett County boasts award-winning dining ranging from authentic Asian fare to southern delights, an abundance of shopping, arts programming, outdoor activities and more. Locals and tourists alike can explore various culinary offerings through innovative events including Gwinnett Burger Week and Seoul of the South™ Food Tours. Gwinnett County is a flourishing community for the creative economy, and Explore Gwinnett leads both the Gwinnett Creativity Fund and the Gwinnett Film Commission, supporting the counties thriving production ecosystem for film/television.

About Dashboard:

Dashboard is a creative non-profit producing transformative arts experiences in public spaces. They build creative projects and programs that have lasting impact on communities and interrupt the status quo, and are the team organizations and cities call on to produce projects with a ripple effect – artful experiences that have never been done before, that have extended impact.

About Artist Eddie Farr:

Eddie Farr is an artist focused on physical and digital technology, living in Atlanta, Georgia. He graduated from Georgia Southern University with a B.A. in Music and an M.M. in Music Technology. As a musician and composer, he has performed works internationally and throughout the U.S. As a visual artist, he has shown works at the New York City Electroacoustic Music Festival, ArtFields, Blue Heron Nature Preserve, The Atlanta Beltline, Echo Contemporary Arts, Shedspace at Whitespace Gallery, and was the installation artist at the 2023 Hambidge Art Auction. He is a Hambidge Fellow and was part of the initial cohort for the Fulton County Futures Lab residency. In 2024, he received a grant from Smart Growth America’s Healing Our Highways program, which focused on reimagining pedestrian safety in some of the nation’s most dangerous cities. His project transformed live traffic footage into interactive experiences, allowing participants to digitally reimagine roadways as walkable, community-driven spaces. This experience deepened his interest in public engagement through interactive and participatory art. To learn more about Eddie Farr, visit https://eddiefarr.com/home.html.